It started as an idea that kept coming back.
For a long time, we, Tim and Jay, talked about starting our own clothing brand. Especially longsleeves. Something we wear a lot ourselves, in everyday life and at festivals, where it rarely gets truly warm in the Netherlands.

Still, we kept holding ourselves back.
“There are already so many clothing brands…
Who’s waiting for another one?”

Until we realized: you only know if you try.
And we’d rather regret trying something than regret never doing it at all.

From that moment on, we decided to just go for it.
CUORE, Italian for “heart,” is the foundation.
A reminder to do what feels right.
Heart over hype.

Our style is a reflection of who we are.
Clean. Minimal. Timeless.

No unnecessary noise. Just strong pieces you can always wear. But simple never means compromise to us. We focus on quality: clothing that keeps its shape, feels great, and doesn’t lose form after only a few wears.

CUORE is for people who choose consciously.
Who follow their own path.

This is only the beginning.